Launch of Brandy Melville Canada

Wednesday, November 28, 2012

(Photos by Maria)

Outfit Details: Metallic Sweater (H&M), Infinity Scarf (Dynamite), Boots (Bamboo), Handbag (Ralph Lauren), Jeans + Earrings (Forever 21), Bracelet Set (Butterfly Beads)

A fabulous new store has opened on Queen Street West in Toronto, it's called Brandy Melville! I'm excited and scared at the same time - excited because I no longer have to travel to NYC to shop at one of the cutest clothing stores ever, but scared because it's literally in the same block as my work (which isn't great for my wallet). Fortunately all of their items are reasonably priced and they get new shipment every week.

I wore the outfit above to the Toronto media launch last night. It was definitely appropriate considering the type of style this store has - comfy and casual with boho-hippie feel. This is the place to go if you're looking for nice crop tops and maxi skirts, they have a fantastic selection.
(Note: I also wore this outfit during Toronto Fashion Week SS2013; currently in love with the scarf.)

What surprised me the most was how knowledgeable the staff was, including the sales girls. Almost all of them came up to me, introduced themselves and told me a little bit of company history. Some were very sweet and asked me for advice about the fashion and retail industry. It was great and I'm so happy I got to connect with them on a more personal level. For the love of fashion, right? :)

I've added some photos that I took at the event for your viewing pleasure, but I insist that you check out the store in-person when you get a chance. It's awesome!

Coming from a merchandising background, I was really impressed with the store set-up and detailing.

Loved the clothing furniture and decor!

They have promotional posters and photos as wallpaper running all around the store - neat idea.

Some Queen West love. Not sure if you know already but I'm really into Korean fashion and the concept of "one size fits all" has been around for ages, but it's interesting to see that Brandy Melville has also implemented this.

Cool story about these hangers: they are handmade and shipped from Italy. I love them!

These lovely ladies work at Brandy Melville and they are my new friends: Anna-Kay and Neasha.


Stole this photo from Nicole of but it was too nice not to share! Enjoyed seeing her and Casie Stewart at the event. :)

Have you ever heard of Brandy Melville? You can also shop online if you aren't near a physical location.
Powered by Blogger.